London 2012 merchandise is now available in even more towns and cities across the UK with John Lewis launching London 2012 shops in all its full line department stores.
Merchandise for London 2012 is expected to raise over £80 million towards the cost of funding the Games.
Twenty-seven new London 2012 shops will showcase up to 3,000 London 2012 products and give customers across the UK access to official Olympic and Paralympic merchandise.
As an official provider to the Games, the retailer has also dedicated space to London 2012 merchandise in all its ‘at home’ shops.
London 2012 Organising Committee (LOCOG) Chair Seb Coe said: 'These new London 2012 shops are a great opportunity for people across the UK to show their support for the London 2012 Games and for Team GB and Paralympics GB.'